“What about…?”
In the blog section of Harvard Business Review is Scott Anthony’s post, “How to Kill Innovation: Keep Asking Questions.” Anthony proposes that two seemingly beneficial words become one double-edged sword.
“What about…?” Anyone seeking to grow a business or career ought to ask this question many times over. However, the pursuit of answers can be endless and exhausting, leading to inaction. So how much questioning is appropriate? Anthony suggests that we keep in mind that the future is not perfectly created in the present. We need to ask important questions but also be able and willing to make quick decisions in favor of cost-efficient methods.
“The future can’t be analytically derived. Of course it’s almost always valuable to think comprehensively about a new idea. But maintain a healthy balance between analysis and action. If you get stuck in ‘What about…’ loops, you’ll never get the results you seek.”
Ideas are organic, and though innovation may not be the final result every time, it’s what we pursue.
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